The Los Angeles-based international salon haircare and haircolor company was founded on the belief that there is nothing in the world like the beauty of healthy hair. Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with every use, and the brand’s K-PAK Deep Penetrating Reconstructor has won BTC’s Stylist Choice Awards for Favorite Restorative/Deep Conditioner 15 times.