Men’s perms are hot! With over 26 MILLION views on TikTok, your male clients will be asking for this look–but this is NOT your grandmother’s perm! Learn how to break the rules of a traditional perm service and how to give your cool-guy clients this viral trend with Paul Mitchell Pro Artistic Director Paula Peralta. Whether your existing clients are already asking for perms or you’re ready to add this to your service menu—it’s not the perm you smell, it’s money!