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Downloadable Resources

Hair Extensions

Gift A Subscription

1 hr 18 min

1 hr 18 min

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Men’s Perms

@thepaulaperalta

@thepaulaperalta

Paula

Paula

Peralta

Peralta

Men’s perms are hot! With over 26 MILLION views on TikTok, your male clients will be asking for this look–but this is NOT your grandmother’s perm! Learn how to break the rules of a traditional perm service and how to give your cool-guy clients this viral trend with Paul Mitchell Pro Artistic Director Paula Peralta. Whether your existing clients are already asking for perms or you’re ready to add this to your service menu—it’s not the perm you smell, it’s money!

You Will Learn

✓

Paula’s modern wave perm technique for short-haired clients

Paula’s modern wave perm technique for short-haired clients

✓

Sectioning strategies that work with the hair’s growth pattern for natural results

Sectioning strategies that work with the hair’s growth pattern for natural results

✓

Common perm challenges and Paula’s fixes for each

Common perm challenges and Paula’s fixes for each

✓

When, where and how to break traditional perm rules and why it works

When, where and how to break traditional perm rules and why it works

Chapters

0:10

0:10

Intro + Consultation

Intro + Consultation

2:30

2:30

Sectioning

Sectioning

7:03

7:03

Left Side Section

Left Side Section

16:23

16:23

Top Left Section

Top Left Section

25:06

25:06

Right Side Section

Right Side Section

34:51

34:51

Top Right Section

Top Right Section

42:18

42:18

Perm Process Prep

Perm Process Prep

48:12

48:12

Application

Application

58:30

58:30

Test Curl

Test Curl

59:36

59:36

Rinsing + Blotting

Rinsing + Blotting

1:03:26

1:03:26

Application of Neutralization Formula

Application of Neutralization Formula

1:07:02

1:07:02

Removing the Perm Rods

Removing the Perm Rods

1:08:40

1:08:40

Re-applying the Neutralizer

Re-applying the Neutralizer

1:09:55

1:09:55

Rinsing + Blotting

Rinsing + Blotting

1:12:27

1:12:27

Styling

Styling

1:17:30

1:17:30

Final Look + Recap

Final Look + Recap

Course Highlights

The Key Elements Of A Men's Perm

The Key Elements Of A Men's Perm

How To Choose The Right Perm Rod Size

How To Choose The Right Perm Rod Size

Removing Perm Rods 101

Removing Perm Rods 101

Transformation

Finished Look in btcu course

Course Reviews

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31

31

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JM

Julia M.

Julia M.

October 22, 2024

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Haircuts & Beard Shaping

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@mattyconrad

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@staygold31, @joeltorresstyle, @los_cut_it, @presleypoe

@staygold31, @joeltorresstyle, @los_cut_it, @presleypoe