The Power of Hair Trends: Turn Buzzwords Into Profit Behind the Chair
27 min

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9

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Hair trends are your most powerful free marketing tool—are you using them to grow your business? Join BTC’s Editorial Director Steph Bong (@yourgirlsteph) to discover the season’s hottest haircuts, color and styling trends, and most importantly, how to capitalize on them to drive profit and grow your business.

You Will Learn

Trend Forecast: The season’s most in-demand looks to keep you ahead of the curve, attract new clients and keep them coming back

How viral hair trends directly impact your bottom line, shaping client demand and expectations—and how to leverage them for maximum profit

Proven techniques to upsell high-value services like glosses, glazes and blowouts, increasing client spend while delivering “luxury” results

Strategies to turn routine appointments into revenue-generating opportunities by encouraging clients to explore new, trend-forward services

Chapters

0:00

Introduction & Overview

3:39

What is a Trend?

5:35

Power of Trends

12:49

BTC Trend Report

16:32

Trendsetters & Influencers

19:57

Buzzwords & Client Expectations

26:35

Closing Insights

Course Reviews

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9

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BB

Baylie B.

January 7, 2025

This was AMAZING! I learned new trends trends & lingo that will make consulting my clients wants easier to understand.

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