The Power of Hair Trends: Turn Buzzwords Into Profit Behind the Chair

Trend Forecast: The season’s most in-demand looks to keep you ahead of the curve, attract new clients and keep them coming back

How viral hair trends directly impact your bottom line, shaping client demand and expectations—and how to leverage them for maximum profit

Proven techniques to upsell high-value services like glosses, glazes and blowouts, increasing client spend while delivering “luxury” results

Strategies to turn routine appointments into revenue-generating opportunities by encouraging clients to explore new, trend-forward services