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btcuniversity
The Power of Hair Trends: Turn Buzzwords Into Profit Behind the Chair
27 min

The Power of Hair Trends: Turn Buzzwords Into Profit Behind the Chair

Hair trends are your most powerful free marketing tool—are you using them to grow your business? Join BTC’s Editorial Director Steph Bong (@yourgirlsteph) to discover the season’s hottest haircuts, color and styling trends, and most importantly, how to capitalize on them to drive profit and grow your business.

You Will Learn

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Trend Forecast: The season’s most in-demand looks to keep you ahead of the curve, attract new clients and keep them coming back

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How viral hair trends directly impact your bottom line, shaping client demand and expectations—and how to leverage them for maximum profit

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Proven techniques to upsell high-value services like glosses, glazes and blowouts, increasing client spend while delivering “luxury” results

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Strategies to turn routine appointments into revenue-generating opportunities by encouraging clients to explore new, trend-forward services

Chapters

0:00

Introduction & Overview

3:39

What is a Trend?

5:35

Power of Trends

12:49

BTC Trend Report

16:32

Trendsetters & Influencers

19:57

Buzzwords & Client Expectations

26:35

Closing Insights

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