Welcome to The BTC Show 2024! The biggest event in hair, LIVE from The BTC Show MainStage!
Join us on day 1 of our 3-day livestream and experience unparalleled excitement and innovation brought to you by some of the industry’s most well-known and iconic brands. Award-winning artists from Redken, Moroccanoil®, Joico and ARC™ Scissors will take the stage to teach you the season’s hottest looks, as well as expert secrets for building a more profitable business behind the chair.
Check out the full schedule below!
Sunday, August 18: 8:30am CT – 12:15pm CT
8:30am – 8:55am CT: Grand Opening of the Show
Mary Rector (@marybehindthechair)
9:00am – 9:45am CT: Redken
REDKEN INSPIRES: Discover Your Potential Behind the Chair
Sam Villa (@samvillahair), Sean Godard (@seangodard), Leysa Carrillo (@leysahairandmakeup), Philip Foresto (@philipforesto), Adrienne Dara (@adriennedara), Sara Botsford (@sarabotsfordhair)
9:50am – 10:35am CT: Moroccanoil®
The Queens of Resilience
Jessica Scott Santo (@jessicascotthair), Rachel Williams (@rachelwstylist), Tatiana Dudley (@tantalizingtresses), Antonio Calero (@antonioccalero), Cassie Siskovic (@cassiskovic), Barri Gibson (@barrigibsonhair)
10:40am – 11:25am CT: Joico
House of Joi: Unlocking Salon Success: 5 Expert Strategies for Real-Life Challenges
Larisa Love (@larisadoll), Olivia Thompson (@omgartistry), Jeannetta Walker-Rodgers (@watchmyhairbounce), Laura Gibson (@lgibsoncolorist), Richard Mannah (@richardmannah), Ricardo Santiago (@stylistricardosantiago)
11:30am – 12:15pm CT: ARC™ Scissors
Cutting Today’s Biggest Trends
Ben Brown (@benbrownhair), Nubia Rëzo (@nubiarezo), Rachel Williams (@rachelwstylist)
