The BTC Show

Learn to enhance your social media, attract and retain clients, raise prices confidently and create a standout salon experience, while creating a dream team or succeeding as an independent salon owner.

Experience industry icons from TRUSS Professional, Ulta, L'Oréal Professionnel and Reuzel as they reveal legendary looks and techniques to take your skills to the next level.

Witness industry icons from Redken, Moroccanoil®, Joico and ARC™ Scissors unveil the hottest looks and expert techniques for enhancing your skills and growing your business.