btcuniversity

You just got a 10% pay cut! But, your prices didn’t change… Let that sink in for a minute. More than HALF of stylists are making LESS money than they did a year ago as we are experiencing to experience the worst inflation in four decades. Plus, with longer times between client visits and increased product prices—you’ve got a year that is going to rock your chair.

Join BTC Founder Mary Rector (@marybehindthechair) and Gina Bianca (@iamginabianca), Salon Business Expert, in an exclusive “let’s get real” online business class.

You Will Learn

How much inflation is affecting you behind the chair (and at home) based on where you live

How you can prepare your business behind the chair to make sure you make more money—not lose more

How to build your confidence to raise your prices and the best communication strategies to use with your clients to update them on your increases

How to evaluate and adjust your service offerings to focus on higher-priced and more profitable services

How to accommodate for higher product prices

How you evaluate your service prices to make sure you raise your prices the right amount

Chapters

00:00

Intro + Overview

07:38

Inflation & Your Chair

18:15

Options for Raising Your Prices

26:04

Taxes

38:49

Elevating the Beauty Industry

01:12:37

Q&A

Course Reviews

(

108

)

LT

Lyndsey T.

January 1, 2024

Upcoming Courses

Premiering:
Mon. Nov 25 @ 9:00 am CT

The Foilayage Blueprint for Levels 3-4

Learn the secrets to mastering foilayage and tackling transformations on dark levels in this class with Asil Simsek.

@asil

Suggested Courses

1 hr 36 min

(

8

)

Your Financial Future

Achieve financial freedom with insights from Ulta Beauty's Sr. Director of Education & Creative, Anna Manukyan.

@amanukyan

48 min

(

129

)

22 Years of Business Lessons

Experience BTC Founder and Creative Director Mary Rector's powerful insights from 22 years in the industry.

@marybehindthechair

49 min

(

13

)

Unlocking Greatness: Fight Mediocrity With Mary Rector

Reignite your flame with real truths from BTC’s Founder Mary Rector.

@marybehindthechair