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btcuniversity
How To Build Your Personal Brand On Instagram
54 min

How To Build Your Personal Brand On Instagram

How can you stand out from the crowd? The secret is showing PERSONALITY! We’ll give you examples of how humanizing your content can mean big benefits behind the chair from social stars who have a combined 1,000,000+ Instagram followers. Plus we’ll go in depth on why Instagram Stories, YouTube and Facebook/Insta Live are crucial to your success.

You Will Learn

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Examples of “personality” posts and takeaway tips

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Expert advice on sharing without oversharing

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How to engage with your Instagram followers and build an authentic personal brand

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What NOT to post to your hair page

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How to use Instagram Stories to achieve your goals

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Why Facebook Live, Insta Live and YouTube are important and how you can get started on all three

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The dos and don’ts of personal branding on Instagram

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The difference between a personal page and a hair page and whether you need both

Suggested Courses

1 hr 28 min

(

7

)

Instagram Virgins: Build Your Business Online

Overcome the overwhelm and learn tailored strategies from BTC's social media experts.

@marybehindthechair, @kevin.givens, @haleygable

40 min

Optimizing Your Salon Space For Photos

Discover salon setup and photography tips for effortless content capturing from top stylists and experts.

@chrisjones_hair, @matt.swinney, @shmeggsandbaconn, @marybehindthechair

1 hr 35 min

(

16

)

Photography 101: Take Better Hair Photos

Learn expert tips for capturing killer salon photos and viral videos from content experts.

@mickeycolonjr, @shmeggsandbaconn, @marybehindthechair

1 hr 6 min

Salon Instagram: Attracting More Clients

Unlock the secrets to motivating salon staff, supporting initiatives and curating content for social media success.

@iamginabianca, @marybehindthechair, @anhcotran

1 hr 3 min

Instagram Videos 101: Basic + Advanced

Boost your online presence through video content and learn basic to advanced tips for success.

@chrisjones_hair, @brianacisneros, @wesdoeshair, @josievilay, @marybehindthechair, @kevin.givens

26 min

Larisa Love’s Top Instagram Tips And Tricks

Larisa Love demos a trendy ’90s money piece technique and breaks down how to create content as you work every step of the way.

@larisadoll