Instagram Virgins: Build Your Business Online
1 hr 28 min

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7

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New to Instagram and feeling overwhelmed? We’ll walk you through tried-and-true methods for salon owners and stylists to get started—and get noticed—on Instagram. Whatever your business goal, there is an Instagram strategy to achieve it, and we’ll show you what it is! Learn from BTC’s social media experts @marybehindthechair, @kevin.givens, @shmeggsandbaconn, @haleygable, @lllllllaur and @quingable.

You Will Learn

Creating your perfect profile on Instagram

How to choose your name, determine your specialty and learn what mistakes even the most Insta savvy pros make

Why your category of hair specialty matters and how to choose it

How your business goals should inform what you post

What to consider when determining your brand personality and where and when to post yourself, versus just your clients

The information you absolutely CAN’T leave off your Instagram

Understanding Instagram vocabulary and metrics: reach, engagement, hashtags and engagement

Useful apps and tools to help you schedule your posts

Course Reviews

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7

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JR

Jolene R.

March 1, 2024

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