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btcuniversity
Salon Instagram: Attracting More Clients
1 hr 6 min

Salon Instagram: Attracting More Clients

Are some stylists in your salon excelling at social media, while others don’t even have an account? We’ll help salon owners learn how to motivate their staff, support salon initiatives and promotions and curate content to help EVERY stylist fill their books. Learn from top salon owners and social experts @anhcotran, @iamginabianca, @hiltonsophia, @marybehindthechair and @lllllllaur.

You Will Learn

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How upfront investments in social media will benefit your business

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How to attract new clients and book appointments with Instagram

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What you MUST include on your salon’s Instagram page

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Motivation techniques for stylists who aren’t interested in social media

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Time management strategies to make sure social content is captured

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What salon pages vs. personal stylist pages should look like

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How Instagram analytics can help in business decisions

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Ways to promote your salon via social media for free

Suggested Courses

1 hr 28 min

(

7

)

Instagram Virgins: Build Your Business Online

Overcome the overwhelm and learn tailored strategies from BTC's social media experts.

@marybehindthechair, @kevin.givens, @haleygable

40 min

Optimizing Your Salon Space For Photos

Discover salon setup and photography tips for effortless content capturing from top stylists and experts.

@chrisjones_hair, @matt.swinney, @shmeggsandbaconn, @marybehindthechair

1 hr 35 min

(

16

)

Photography 101: Take Better Hair Photos

Learn expert tips for capturing killer salon photos and viral videos from content experts.

@mickeycolonjr, @shmeggsandbaconn, @marybehindthechair

54 min

How To Build Your Personal Brand On Instagram

Discover the power of showcasing your personality in your content and standing out from the crowd.

@marybehindthechair, @kevin.givens, @justinanderson, @larisadoll, @mattyconrad

1 hr 3 min

Instagram Videos 101: Basic + Advanced

Boost your online presence through video content and learn basic to advanced tips for success.

@chrisjones_hair, @brianacisneros, @wesdoeshair, @josievilay, @marybehindthechair, @kevin.givens

26 min

Larisa Love’s Top Instagram Tips And Tricks

Larisa Love demos a trendy ’90s money piece technique and breaks down how to create content as you work every step of the way.

@larisadoll